The Ultimate Guide to Start an Online Bakery Business
If you love baking cakes, then it’s the perfect time to put your talent into a business by starting a bakery. In this article, we have put together the ultimate guide to starting an online bakery business.
This guide will cover all the topics, from outlining a plan to marketing, and some additional tips to help you turn your dream into reality. Incorporate these ideas with your baking skill, to achieve your first milestone!
#1. Select Your Niche
Before starting with a bakery, narrow down your niche. Ask yourself some questions about the niche you’d like to pursue.
Choose the kind of bakery you want to open. To select the kind, you have to consider multiple parameters, like your budget, talent, and goal.
Don’t jump the gun before doing local market research.
You’ll have to consider the national currents or trends going in the industry, and your particular location and demography.
Don’t make a decision at face value, assess everything before boiling it down to a niche.
To open a bakery online, you don’t need a storefront.
You just have to begin by creating a killer website, uploading a few pictures of your work and menus, the process of placing orders, and the mode of payment, and you’re good to go!
#2. Outline a Business Plan
Once you’ve decided what type of bakery you want to start, you’ll have to outline a business plan. It will help you with setting business objectives, defining goals, a complete list of expenses, finances, and a customer base.
a. Assess Your Finances
Check your finances before diving into business. Prepare a list of all the equipment you’ll require, including appliances, utensils, commercial freezers and other equipment.
Make sure you invest in the equipment after doing research. Start by assessing how much money you’ll need, as profit can’t be made overnight, so consider all the factors before establishing a business.
b. Assess Your Capital
It’s fine if you don’t have sufficient capital before starting a business, as these days, you have the option of applying for government schemes and policies.
You can even apply to the bank for a loan. The best idea is to pitch investors by presenting your business ideas, and if they like it, they’ll invest in your business. Remember to present the ideas in a lucrative manner.
#3. Design Your Website
After estimating your budget and designing a business plan, it’s time to compile and enforce them altogether by creating an attractive website.
It will help you reach the audience. You can construct your own website with a web application or custom domain.
Remember to make the website informative and creative. Mention all the details about placing an order and your mode of payment.
Make sure you give customers hassle-free services, allowing them to quickly navigate payment and delivery options.
To make it more effortless, you can use a landing form.
You can enhance the website experience with the help of modern tools like Jotform, Wix, WordPress, Paperform or by using site builders.
You can also make your website more engaging by catering to customers with good content and by publishing educational articles related to your niche.
#4. Register Your Bakery
Before you start your bakery business, you’ll require a license or authorization. In the food industry, the government offers a variety of permits.
It’s compulsory to register your bakery business with FSSAI to get started with the distribution of bakery goods to your customers.
You can inquire about the procedure for getting a license before commencing your online bakery business or you can reach out to the local authorities if required.
#5. Develop Your Personal Brand
You’re ready to launch your website. Now, how are you going to win your customers’ trust and build loyalty?
What distinguishes your business and makes it unique?
What impact will the company’s fundamental value have on customers’ lives?
In a nutshell, define the company’s value proposition and how will it ensure customer satisfaction.
Then enforce the proposition on your potential customers to make your business stand out.
#6. Create a Marketing Strategy
Develop an effective market strategy to grow your business on a larger scale.
To reach out to a larger audience, you can build pages on various social media platforms and promote them extensively as it will help you generate more leads.
You can come up with numerous deals and can offer discounts on different occasions.
It’s the best way to get more connected with customers, and who wants their hand to get off the offer?
You can find some prominent locations and can arrange various campaigns to build more connections.
How to Grow Your Bakery?
Once you’ve established your business, it’s time to expand the bakery. We’ve come up with a few tips to help you thrive:
Most bakeries are packed during summer. As summers are jam-packed with weddings, parties, and graduation ceremonies.
Hence, it’s a hectic time for all bakers and it is important to compute the revenues at this time. If your revenues are generated at a good pace, then you can try expanding your business.
Observe the revenues and orders coming throughout the year. This will give you insights into your business.
Adding products will definitely raise your expenditure and can entirely affect your cash flows. Therefore make sure you consider all the options before diversifying your business.
b. Hire Help
When orders start piling up, you’ll need external help in the kitchen for better organization and satisfaction. Your hiring process begins!
Make sure you hire potential candidates as the quality of products might deteriorate. Don’t hire them immediately.
Initially, keep them on a probation period to assess the performance of employees.
If you think that they’re deserving and trustworthy, then hire them. After hiring, set the bar high, don’t compromise on quality, delegate responsibilities, and run the business however you want.
c. Don’t Stop Marketing
Although your initial marketing strategies have paid off, don’t give up on marketing.
Marketing is a great tool to run your business efficiently. If you have a great market strategy, you can reach a milestone.
Keep changing your marketing plan.
Now, when you’ve started earning well, use social media as a tool to expand your business by purchasing ads, and showing up at charity events. Always look for different ways to reach more people.
I hope you find this article informative! Implement these tips in your online bakery business to grow it extensively.
Do you have any experience in the online bakery business? If yes, what strategies did you implement to grow your business? We’d love to hear! Tell us in the comments section below!
Shristi is an avid reader, recipe developer and wellness enthusiast. She’s probably making a mess in her kitchen right now.